Gary Tassone executive producer / producer


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Objective:                                                          pdf version of this resume
  • To deliver high quality, cost effective, on-budget, on-time execution of the brand message.
  
 
Assets:                                        
  • Fluent in all aspects of commercial production, post production, talent, music negotiations and celebrity talent wrangling.
  • With diplomacy as strength, the ability to collaborate effectively and direct a team of diverse individuals in various professions and at every level.
  • Conscious of schedule, deadlines, and budget; aware of what must be accomplished to stay on track and on budget.
  • Expertise in analyzing all production estimates not only for cost savings but quality management.
  • Experience presenting to and working with senior management and where needed, training brand personnel in their roles in the TV commercial production process.
  
 
Career Highlights:                                        
  • Executive Producer for Peterson Milla Hooks. Played an integral role in the branding of Target, receiving national recognition.
  • National spots for: DMB&B, Grey (NY-LA-Toronto), Foote Cone & Belding, Jordan McGrath Case & Taylor, Leo Burnett, Lou Beris & Assoc., NW Ayer, Ogilvy & Mather, Saatchi & Saatchi (NY-Toronto-London), Tatham RSCG, Peterson Milla Hooks
  • Major industrial film for Honeywell Inc. covering four continents
  • Named Executive Producer of Em Com Film and Tape
  • Three weeks in Japan and Korea with Walter Cronkite on "Robotics" (ENG audio)
  • Two weeks in the Philippines interviewing Corazon Aquino (ENG audio)
  • Emmy nomination for West 57th St. segment (ENG audio)
  • Promoted over 30 concerts and shows in upper Midwest.
  • Six weeks in Central America, Germany and Canada photographing annual report
  • One of founding editors of Twin Cities Reader
  
 
Experience:
  • Executive Producer for over 350 national commercials for Target. Building Target into one of the most recognized brands in the country.
  • As line producer, national spots for Camay, Cascade, Charmin, Crest, Crisco, Duncan Hines, Era, Fisher Nut, Glade, Ivory, Lava, Scope, Sun Maid Raisins, Target, Tide, Turtle Wax and Zenith.
  • International orientation film for Honeywell Inc. A 16mm film shot in Brussels, Tokyo, Hong Kong, Sydney, Phoenix, Toronto, Tijuana and Minneapolis.
  • Two one-hour instructional ski films for 3M's "Mastery Series"
  • Covered Hurricane Gilbert for CBS Evening News (ENG audio)
  
 
History:
  • Currently: Supervising broadcast production of Target’s external advertising agencies. Producing broadcast commercials for Target’s inHouse advertising agency.
  • 10/94 - 1/09: Executive Producer for Peterson Milla Hooks. Responsible for all aspects of TV and radio production. Supervised staff of four producers, generating 20-30 TV commercials a year for Target, with additional project work for Anheuser-Busch, Mattel and USA Network.
  • 7/86 - 10/94: Line produced over 100 national and regional commercials.
  • 1/81 - 7/86: Self-employed as ENG (electronic news gathering) audio technician/production manager. Handled network contact and coordination, set up national interviews and arrangements. Sought new business from non-network clients, worked on concept and client education while meeting their objectives through budget control and management.
         CBS Evening News
         ABC World News Tonight
         60 Minutes
         20/20
         CBS Sunday Morning
         Nightline
         West 57th Street
         ABC Sports
         CBS Reports
         Christian Science Monitor TV
  • 1/81 - 7/86: Producing and production managing commercial/industrial films:
         Honeywell
         MCA Records
         IBM
         Trans World International
  • 8/81 - 12/81: PM Magazine - Top rated TV magazine show in its time slot. Conception, field production and on air talent for series on photography. Completed 14 two-minute segments.
  • 6/81 - 8/81: "Purple Haze" - Feature film - Second assistant director.
  • 6/75 - 12/80: Orpheum Theater Corporation - Comprised of companies listed below.
    Production Mgr. for MusicSphere Productions - concert promotion - 4 1/2 years.
    Distribution Coordinator for Circuit Films - film distribution - 2 1/2 years.
    Theater Manager for Orpheum Theater (legitimate theater).
    Over 30 concerts and shows promoted: From Bob Dylan to Dolly Parton to Liza Minnelli to "A Chorus Line".
  • 9/71 - 6/75: Free-lanced as a commercial/editorial photographer. Clients included:
         Bozell-Jacobs
         Rolling Stone Magazine
         Campbell-Mithun
         CBS Records
         Carmichael-Lynch
         A&M Records
         Dayton-Hudson Corp.
         Norwest Bank System
         Powers Dept. Stores
         First Bank System
         Master Card
         Abbott Hospital Corp.
         Esquire Magazine
         WCCO-TV
  • Most Extensive Photo Assignment: Annual Report for H.B. Fuller Company - Six weeks in Central America, Germany and Canada.
  • One of Founding Editors of the Twin Cities Reader.
  • Employed by the Minnesota Daily for three years. Positions included photographer, photo editor and art director. Directed staff of twelve photographers.
  • Held a Teaching Assistantship at the University of Minnesota in Photojournalism for two years, instructing basic and intermediate photography.
  
 
Education:
  • Bachelors Degree In Psychology from West Virginia University.
  • Two years graduate work toward a Masters Degree in Photo-Journalism from the University of Minnesota.
  
 
References: Upon request                        pdf version of this resume		  
      © 2010 - 2017 Gary Tassone